Imijelo Yophuhliso
Women and children gathered under a tent at a lively South African community meeting.

Imijelo Yophuhliso

People and communities as agents of change

Young people, families, caregivers, and elders build agency, strengthen relationships, and grow opportunities for wellbeing.

Our Theory of Change

Meaningful social change happens when people, families, and communities build agency, strengthen relationships, foster inclusion, and participate actively in community life.

  1. Identity

    A clear sense of self, belonging, and community role

  2. Behaviour

    Positive choices shaped by skills, peers, and support

  3. Agency

    Confidence and capacity to act with others

  4. Opportunity

    Pathways that improve wellbeing and futures

Identity → Behaviour → Agency → Opportunity

Our work

Under one umbrella, Imijelo organises community-based platforms across three strategic pillars.

Future Readiness and Opportunity Development

Personal Growth Through Money Management

Using money management as a pathway to personal growth, informed choices, and future readiness. Home of the Smart Generation Movement.

  • Money management
  • Leadership development
  • Career readiness
  • Mentorship
A family in traditional Xhosa attire outdoors in East London, Eastern Cape.

Community Wellbeing and Inclusion

Collective Agency for Wellbeing and Inclusion

Initiatives that strengthen wellbeing, inclusion, family resilience, and community participation for youth and caregivers.

  • Disability inclusion
  • Parent support groups
  • Youth wellbeing
  • Savings and investment groups

Intergenerational Care and Learning

Learning Across Generations, Growing Together

Children, youth, and older adults exchange knowledge through care, play, storytelling, and community dialogue.

  • Intergenerational care and learning
  • Community participation
  • Active citizenship
Young learners smile and raise their hands in an energetic classroom session.

Personal growth through money management

Smart Generation Movement

Our flagship youth platform helps young people develop identity, make positive life choices, build confidence and agency, and pursue opportunities for their future.

  • Money management
  • Career readiness
  • Leadership development
  • Mentorship
  • Future planning
  • Agency

Young people gain knowledge, skills, networks, and confidence to navigate the transition into adulthood.

Wellbeing built with families and peers

Disability inclusion programmes, parent support groups, youth wellbeing initiatives, and savings groups strengthen financial resilience and more inclusive communities.

Community members, including people using mobility aids, gather outdoors in shared support.

Disability inclusion

Community-based platforms that centre participation and belonging.

Parent support

Caregivers of children with disabilities learn together and lead together.

Savings and investment

Pooled savings fund livelihoods and economic inclusion for youth, including youth with disabilities.

Learning across generations

Inclusive communities grow when children, youth, and older adults engage in care, learning, and knowledge exchange.

  • Indigenous play
  • Storytelling
  • Knowledge exchange
  • Intergenerational learning
  • Community dialogues
Women and children sit together under trees in a shaded community gathering.

Thoughtful and evidence-informed

We balance warmth with accountability, tracking growth through shared tools and community agreements.

Poverty Stoplight baselines

Baseline surveys using Poverty Stoplight indicators.

Ongoing monitoring

Monthly monitoring and biannual evaluations.

Personal journals

Personal Development Journals and financial diaries for impact tracking.

Shared accountability

MoAs with community groups to guide expectations and accountability.

Join the circle of change

Become a Friend of Imijelo. Partner with us, strengthen community platforms, and help people access opportunities that improve wellbeing.

Partner with us

Support programmes, research, and community-based platforms.

Join Friends of Imijelo

Build a global network that sustains local leadership and learning.

Connect with the team

Reach out to explore collaboration in East London and beyond.